Painkiller marketing aimed at physicians has been linked to higher numbers of overdoses in a study investigating the causes of the opioid crisis gripping the U.S.
This news article by Kashmira Gander on 1/18/19 informed the readers about the connections between a rise in opioid marketing and a higher rate of prescription drug deaths. The authors of the study published in the journal JAMA Network Open found that between August 2013 and December 2015, pharmaceutical companies spent $39.7 million on materials aimed at more than 67,507 physicians across 2,208 U.S. counties. Today, an average of 130 people die from an opioid overdose each day. The role of advertising on doctors can be used to explain why this is happening. A past study found that Medicare doctors who had seen opioid adverts were more likely to prescribe the drugs to these patients.
Opioid Epidemic became the leading cause of death in recent years. In class, we discussed the process of passing public policy. In what way will the government combat this opioid crisis? The government have to pass policies to address the crisis.
Between 2013-2015, almost $40 million were spent on opioid marketing targeting doctors. I agree with the article that the painkiller marketing causes a higher number of overdose. I think there should be a limit on prescription drugs. Healthcare is also a factor in this opioid crisis, there should be an adjustment made on the healthcare that relates to the prescription drugs.
American Health 