By : Brianna
Juul Can Breathe After Didging Full FDA Ban on Flavored E-Cigs
https://www.wired.com/story/juul-dodging-ban-flavored-e-cigs/

The Food and Drug Administration has attempted to tackle the e-cigarette epidemic by banning the fruity flavors that the Juul company has to offer. This was the first attempt seen by the FDA to reduce the percentage of those who are abusing the Juul product. These flavors weee said to be “kid appealing” flavors such as; mango, fruit, crepe, and cucumber, but the company kept the flavors, mint, menthol, and tobacco on the shelves for adults who are hoping to aid their nicotine addiction. The fruity flavors were said to be “the core of the epidemic.” The fruity flavors could possibly be back on the shelves if stores managed to create age restricted areas, where these products could not be seen by underaged youth. Vape shops on the other hand, would not be affected by this. E-cigarettes are currently allowed to be sold until August 2022, where they will have to submit a “cumbersome and costly application requiring clinical studies and long-term data.” Juul has already committed to shutting down its social media accounts, but Juul has already gone viral and became a $38 billion company. Along with flavor restrictions, the FDA has released a survey which showed that 3 million high schoolers have stated they use e-cigarettes, which is a 78% increase from last year.
Although the FDA has imposed new restrictions in order to aid the e-cigarette epidemic, the question that pops up is will this really be able to help? It’s a hard topic to clearly pick and choose which decisions will either help or keep data at the same rates in relation to how many are still using the product, which u,timately makes it a struggle. But when we look at this decision, was it truly the “right” one? Although Juul has pulled majority of its flavors from the shelves, they still chose to keep mint on the market as well. Keeping mint, yet eliminating all other “kid appealing” flavors goes against the intent of not marketing to teens any longer. Mint, in fact, is the most popular flavor for 18-21 year olds. Those aged between 15-17 are also 3 times more likely to use mint over menthol. Keeping the mint flavor is arguably controversial as some have compared mint to “a roll of lifesavers” essentially claiming that it is a “candy” flavor as well. The argument against Juuls is definitely a hard one to discuss, as although they may help adult smokers, teens are still finding different ways to get their hands on these devices and the fruity flavors that were pulled from the market.
This article would relate to what we learned in class because when we look at why the FDA chose to make this decision over outright banning Juuls altogether, we understand how hard it is to actually regulate these things without legal complications. An outright ban on all flavors would lead to challenges due to the Tobacco Control Act, as well as issues with the first amendment, since it could go against a corporation’s free speech. It goes to show, it isn’t that easy to tackle this problem without facing other problems due to the legal “pitfalls” that would be encountered.


